Personal fitness training has come up as a lucrative job over the last few years. In fact hundreds of people every day join the fitness industry to make it big as a fitness trainer. However, only a handful of them go on to earn a handsome income while others struggle. Many of the people that fail have good knowledge about fitness training programs and the necessary skills to succeed, but there is one thing that separates winners from the losers, an effective marketing plan to sell their services.
There is no rigid set of instructions about fitness marketing. What works for someone may not work for somebody else. But there are some rules of the thumb that should at least launch the fitness marketing efforts of a budding fitness trainer on the right track.
– Never neglect existing clients. A common mistake that newbie’s make is that they neglect their existing customers and turn their whole attention towards finding new clients. Doing this not only creates a bad reputation in the market but also diminishes the chances of referrals.
– Referrals can generate a steady stream of clients for your business if you are doing a good job. Everybody knows someone who is in need of a personal trainer. Do not forget to share your total expertise and fitness training plan with existing clients. If they know all the services you offer, they can refer easily.
– Maintain cordial relationship with your clients. Take them for coffee; give them surprise gifts or extra sessions. Satisfied customers will do their best to help you in any way possible.
– Prepare some flyers about your services to be distributed in the local community. Mention the benefits of training fitness program in that along with your advertisement. A great technique is to provide the first trial session as free. This offer is known to generate good responses.
– Create a newsletter containing personal training benefits, some physical fitness tips and tricks and in the end the services you offer. Prepare a list of people in your city and mail the newsletter to them periodically. Do not forget to add new content in each version and provide an option to unsubscribe from the newsletter.
– Create a blog or a website about personal fitness and your services. Update it regularly with fresh and interesting content. Apply some SEO techniques if possible. This is a good source for generating customers.
– Use social networking sites like Facebook, Twitter and Orkut to promote your services. Millions of users frequent these sites every day and if you can interest some people then the recognition can trickle down to even more users.
– Create YouTube videos of your training sessions. At the end of each video, share detailed contact information. Thousands of people search for fitness videos every day and there is a high chance of getting some leads from there.
Remember to Research on fitness marketing thoroughly to get more ideas. But above all, keep all the details about your services neatly organized. Never leave a chance to impress your potential customers. Be prepared to answer the “What is personal fitness and how you can help me with it?” question in the most eloquent and convincing manner. Have fun building your personal fitness business.